During the World Cup, Qingdao beer in Beijing announced its Olympic marketing strategy, new thinking, that is, Qingdao Beer has identified the next 3 years of sports marketing programs, and all the Olympic sponsors to become the best Olympic Games in civil, corporate citizenship and social citizenship, to calmly deal with the challenges of intense competition in the market.


"Tsingtao Beer became the core of sports marketing companies and consumers to improve or rebuild the relationship between an important bridge between the two sides produced by a common focus of sport, the sport's culture into the brand culture is, and the resulting resonance, which is different from other enterprises to win the goodwill of consumers and manufacturers to take the leading type of communication, thus shaped by the corporate image of course, more deeply rooted among the easily shaken, and thus drive performance improvement.

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Held Xue, vice president of Tsingtao Brewery, said, Qingdao Beer has been committed to the road of sports marketing are two key points: first, can not rely on advertising bombardment, should integrate various marketing tools are used; second, to establish long-term strategic plan, the sports marketing as an integral part of brand building and long-term implementation, the real advantage of sports activities to narrow the distance with consumers and ultimately improve the brand image for long-term gains, not only to meet a time goal of visibility and sales .


Been reported that many years ago, Tsingtao Brewery began as early look at their sporting events to communicate through what kind of values, and has conducted a survey of more than two years, through the vertical and horizontal comparison, on the business advantages and disadvantages of a comprehensive analysis of the company's vision, corporate mission, corporate values such as brand advocates a comprehensive amendment to the "dream of passion achievements" as a new brand of Qingdao beer stand, to effectively promote their own National Olympic Olympic marketing as the core.


Since access to the Beijing 2008 Olympic Games sponsorship after Beijing, Qingdao Beer began a series of sports marketing activities.
Turin Winter Olympic Games sponsorship, the fourth sponsored by the Xiamen International Marathon, and with China Central Television to launch the World Cup "concept Ball Heroes" event. Meanwhile, according to the sources that Tsingtao will build a lecture entitled "I was the first" large-scale national sport, and is expected late this month in the first opened in Nanning.


The experts believe that at least the next three years, the Olympic marketing war will fuel more intense, but who the first to explore a set of his own sports marketing models, and become a true Olympic citizen, who can win the battle in the sports marketing opportunities. One can not ignore the fact that, Qingdao beer through a series of popular sports, not only to show business as a major public good citizens and good image of the Olympics, but also a series of activities with the demands of sports events and brand advocates and organically integrated up to truly be their own brand image and product image accepted by the people close to the general public, thus realize the manufacturers, consumers and the linkage among Olympic public.


A trend, with the high-profile Tsingtao "Sword" sports marketing new ideas, not only proved the Qingdao Beer has fumbled for a mature road of sports marketing, but also bound to set off an unprecedented wave of Olympic marketing, particularly beer industry.


According to reports, Qingdao Beer has developed detailed plans for sports marketing plan includes a number of sports projects, Tsingtao Brewery, said the sport of these individual items one by one pearl, through sports marketing to the main line, the string of a single project together to form a beautiful necklace. Since this project involves many items for a long time can be like a sports marketing "marathon." Through this marathon, Tsingtao Brewery to become Olympic sponsors in all, spread the Olympic spirit in the best-performing.


The face of opportunities and challenges the new century, Qingdao beer clear strategic approach to international brands, strengthening the competitiveness of the overall brand strategy, and actively to fire like passion, focusing on the development of innovation, market innovation, management innovation, technological innovation, mechanism innovation and so on, to the Qingdao beer into an international dream of becoming a large company. Comment Large   In   Small   Recommend Print